With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand.

Possible Career Paths

• Brand Management and Direct Marketing
• Product Development
• Public Relations and Advertising
• Market Research
• Marketing Consulting 

Suggested Marketing Courses

• 234  Pricing
• 242  Marketing Communications
• 243  Customer Relationship Management
• 248  Marketing Strategies
• 249  Marketing Research
• 250 Technology Competition & Strategy

Related Coursework

• 203B Forecasting and Managerial Research Methods
• 241  New Product Development
• 285  Time Series Analysis & Forecasting
• 291  Leadership
• 297  International Study Trip
• 298 Executive in Residence
• 498 Consulting Practicum